UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS Conference

Segev, Sigal, Fiske, Rosanna, Villar, Maria Elena. (2015). UNDERSTANDING BLOGGERS: OPINION LEADERSHIP AND MOTIVATIONS TO USE BLOGS AMONG BLOGGERS AND BLOG READERS . 123-123.

cited authors

  • Segev, Sigal; Fiske, Rosanna; Villar, Maria Elena

authors

date/time interval

  • May 15, 2012 -

publication date

  • January 1, 2015

keywords

  • Business
  • Business & Economics
  • Social Sciences

Location

  • LA, Acad Marketing Sci, New Orleans,

International Standard Book Number (ISBN) 13

Conference

  • Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...

publisher

  • ACAD MARKETING SCIENCE

start page

  • 123

end page

  • 123