The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA Article

Ketkar, Sonia, Kock, Ned, Parente, Ronaldo et al. (2012). The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA . INTERNATIONAL BUSINESS REVIEW, 21(5), 782-793. 10.1016/j.ibusrev.2011.09.003

keywords

  • Brazil
  • Business
  • Business & Economics
  • CHAIN MANAGEMENT
  • COLLECTIVISM
  • Cross-cultural
  • EMBEDDEDNESS
  • INDUSTRY
  • Individualism
  • KNOWLEDGE TRANSFER
  • MATTER
  • NATIONAL CULTURE
  • OPPORTUNISM
  • PERSPECTIVE
  • SOCIAL-STRUCTURE
  • Social Sciences
  • Social exchange
  • Supply chain
  • Trust
  • United States

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE BV

start page

  • 782

end page

  • 793

volume

  • 21

issue

  • 5