The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA
Article
Ketkar, Sonia, Kock, Ned, Parente, Ronaldo et al. (2012). The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA
. INTERNATIONAL BUSINESS REVIEW, 21(5), 782-793. 10.1016/j.ibusrev.2011.09.003
Ketkar, Sonia, Kock, Ned, Parente, Ronaldo et al. (2012). The impact of individualism on buyer-supplier relationship norms, trust and market performance: An analysis of data from Brazil and the USA
. INTERNATIONAL BUSINESS REVIEW, 21(5), 782-793. 10.1016/j.ibusrev.2011.09.003