Demand-side Perspectives in International Business: Themes and Future Directions Article

Siqueira, Ana Cristina O, Priem, Richard L, Parente, Ronaldo C. (2015). Demand-side Perspectives in International Business: Themes and Future Directions . JOURNAL OF INTERNATIONAL MANAGEMENT, 21(4), 261-266. 10.1016/j.intman.2015.07.002

keywords

  • Business & Economics
  • CONSUMERS
  • CUSTOMER
  • Consumer benefits experienced
  • Consumer heterogeneity
  • Demand-side perspectives
  • FOREIGN
  • IMPACT
  • INNOVATION ECOSYSTEMS
  • International business
  • Management
  • PERFORMANCE
  • Social Sciences
  • VALUE CHAIN

Digital Object Identifier (DOI)

publisher

  • ELSEVIER

start page

  • 261

end page

  • 266

volume

  • 21

issue

  • 4