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Overview
publication venue for
Investigating the effects of generative ai on student satisfaction and self-efficacy
2025
Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness
. 31:275-283.
2021
THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS
. 30:57-80.
2020
Creating Thoughtful Salespeople: Experiential Learning to Improve Critical Thinking Skills in Traditional and Online Sales Education
. 25:233-243.
2015
Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial
. 22:241-250.
2012
Identifiers
International Standard Serial Number (ISSN)
1052-8008
Electronic International Standard Serial Number (EISSN)
2153-9987