Uncommoditizing strategies by emerging market firms Article

Cuervo-Cazurra, Alvaro, Carneiro, Jorge, Finchelstein, Diego et al. (2019). Uncommoditizing strategies by emerging market firms . MULTINATIONAL BUSINESS REVIEW, 27(2), 141-177. 10.1108/MBR-07-2017-0051

Open Access International Collaboration

cited authors

  • Cuervo-Cazurra, Alvaro; Carneiro, Jorge; Finchelstein, Diego; Duran, Patricio; Gonzalez-Perez, Maria Alejandra; Montoya, Miguel A; Borda Reyes, Armando; Leme Fleury, Maria Tereza; Newburry, William

publication date

  • July 15, 2019

published in

keywords

  • Business
  • Business & Economics
  • COMPANIES
  • Capabilities
  • Commodities
  • Competitive advantage
  • Emerging markets
  • INNOVATION
  • INTERNATIONALIZATION
  • LOCATION
  • Latin America
  • MODEL
  • MOTIVES
  • MULTINATIONALS
  • Social Sciences
  • Strategies
  • Upgrading

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 141

end page

  • 177

volume

  • 27

issue

  • 2