Cuervo-Cazurra, Alvaro, Carneiro, Jorge, Finchelstein, Diego
et al. (2019). Uncommoditizing strategies by emerging market firms
.
Multinational Business Review, 27(2), 141-177. 10.1108/MBR-07-2017-0051
Cuervo-Cazurra, Alvaro, Carneiro, Jorge, Finchelstein, Diego et al. (2019). Uncommoditizing strategies by emerging market firms
. Multinational Business Review, 27(2), 141-177. 10.1108/MBR-07-2017-0051