Aligning 4C Strategy with Social Network Applications for CRM Performance Article

Hung, Wei-Hsi, Chang, I-Cheng, Chen, Yan et al. Aligning 4C Strategy with Social Network Applications for CRM Performance . 27(1), 93-110. 10.4018/JGIM.2019010105

Open Access International Collaboration

cited authors

  • Hung, Wei-Hsi; Chang, I-Cheng; Chen, Yan; Ho, Ying-Li

sustainable development goals

authors

keywords

  • 4C Strategy
  • ALIGNMENT
  • Alignment
  • BENEFITS
  • CRM Performance
  • CUSTOMER RELATIONSHIP
  • Customer Relationship Management (CRM)
  • FIT
  • Facebook
  • IMPACT
  • INFORMATION-TECHNOLOGY
  • Information Science & Library Science
  • MANAGEMENT
  • MODELS
  • SATISFACTION
  • Science & Technology
  • Social CRM
  • Social Network Applications
  • TRUST
  • Technology

Digital Object Identifier (DOI)

publisher

  • IGI GLOBAL

start page

  • 93

end page

  • 110

volume

  • 27

issue

  • 1