The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status Article

Jin, Zhongqi, Lynch, Richard, Attia, Samaa et al. (2015). The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status . INTERNATIONAL BUSINESS REVIEW, 24(3), 380-393. 10.1016/j.ibusrev.2014.08.010

Open Access International Collaboration

cited authors

  • Jin, Zhongqi; Lynch, Richard; Attia, Samaa; Chansarkar, Bal; Gulsoy, Tanses; Lapoule, Paul; Liu, Xueyuan; Newburry, William; Nooraini, Mohamad Sheriff; Parente, Ronaldo; Purani, Keyoor; Ungerer, Marius

authors

publication date

  • June 1, 2015

published in

keywords

  • ANTECEDENTS
  • ATTITUDES
  • BRAND EQUITY
  • Business
  • Business & Economics
  • Cosmopolitanism
  • Country development status
  • Developed countries
  • Developing countries
  • EMERGING MARKETS
  • EXECUTIVE INSIGHTS
  • Ethnocentrism
  • FOREIGN
  • GLOBALIZATION
  • Global strategy
  • MEASUREMENT INVARIANCE
  • OF-ORIGIN
  • Product country image
  • Social Sciences
  • US

Digital Object Identifier (DOI)

publisher

  • ELSEVIER

start page

  • 380

end page

  • 393

volume

  • 24

issue

  • 3