ZIRGER, BJ, MAIDIQUE, MA. (1990). A MODEL OF NEW PRODUCT DEVELOPMENT - AN EMPIRICAL-TEST
.
MANAGEMENT SCIENCE, 36(7), 867-883. 10.1287/mnsc.36.7.867
ZIRGER, BJ, MAIDIQUE, MA. (1990). A MODEL OF NEW PRODUCT DEVELOPMENT - AN EMPIRICAL-TEST
. MANAGEMENT SCIENCE, 36(7), 867-883. 10.1287/mnsc.36.7.867