CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY Article

Kim, Jungkeun, Park, Jooyoung, Lee, Daniel Chaein et al. (2023). CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY . Global Fashion Management Conference, 658-658. 10.15444/gmc2023.08.02.01

cited authors

  • Kim, Jungkeun; Park, Jooyoung; Lee, Daniel Chaein; Kim, Aekyoung Amy; Jhang, Jihoon; Cho, Areum; Lee, Jaehoon

authors

publication date

  • July 30, 2023

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3506 Marketing
  • Eye Disease and Disorders of Vision

Digital Object Identifier (DOI)

publisher

  • Global Alliance of Marketing and Management Associations

start page

  • 658

end page

  • 658