Brand Posts with Memes on Social Media: Perceived Humor and Consumer Engagement

Preprint

Sewak, Sphurti, Lee, Jaehoon, C.Haderlie, Todd.

Brand Posts with Memes on Social Media: Perceived Humor and Consumer Engagement

. 10.2139/ssrn.6938898

cited authors

  • Sewak, Sphurti; Lee, Jaehoon; C.Haderlie, Todd

authors

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing
  • 47 Language, Communication and Culture
  • 4701 Communication and Media Studies
  • Behavioral and Social Science
  • Clinical Research

Digital Object Identifier (DOI)