Influencers’ Relationships with Followers: The Role of Authenticity and Self -Disclosure in Fostering Parasocial Relationships and Engagement Preprint

Segev, Sigal, Roth-Cohen, Osnat, Liu, Yu. Influencers’ Relationships with Followers: The Role of Authenticity and Self -Disclosure in Fostering Parasocial Relationships and Engagement . 10.2139/ssrn.4579053

cited authors

  • Segev, Sigal; Roth-Cohen, Osnat; Liu, Yu

authors

keywords

  • 35 Commerce, Management, Tourism and Services
  • 47 Language, Communication and Culture
  • 4701 Communication and Media Studies

Digital Object Identifier (DOI)