Brand Equity: Measurement and Valuation Book Chapter

Bahadir, S Cem. (2026). Brand Equity: Measurement and Valuation . 10.1093/9780197859063.003.0063

cited authors

  • Bahadir, S Cem

authors

publication date

  • July 7, 2026

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing

Digital Object Identifier (DOI)

publisher

  • Oxford University Press (OUP)