Neurophysiological Evidence in Olfactory Marketing for Food and Dining Experiences: A Systematic Literature Review Based on EEG Review

Duan, Zhihan, Ahmad, Imran. (2026). Neurophysiological Evidence in Olfactory Marketing for Food and Dining Experiences: A Systematic Literature Review Based on EEG . Journal of Culinary Science and Technology, 10.1080/15428052.2026.2622033

cited authors

  • Duan, Zhihan; Ahmad, Imran

authors

publication date

  • February 1, 2026

published in

keywords

  • EEG
  • Food Science & Technology
  • Life Sciences & Biomedicine
  • ORTHONASAL
  • Olfactory marketing
  • RETRONASAL
  • Retro-nasal olfaction
  • Science & Technology
  • consumer neuroscience
  • dining experience research

Digital Object Identifier (DOI)