A story matters: Embedding arguments into a narrative to induce regulatory construal fit in persuasive health messages
Article
Zhou, Chun, Yang, Qinghua. (2026). A story matters: Embedding arguments into a narrative to induce regulatory construal fit in persuasive health messages
. 34(1), 166-180. 10.1080/15456870.2025.2511216
Zhou, Chun, Yang, Qinghua. (2026). A story matters: Embedding arguments into a narrative to induce regulatory construal fit in persuasive health messages
. 34(1), 166-180. 10.1080/15456870.2025.2511216