Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance Article

Gupta, Manjul, Ghafoori, Arman, Kim, Eunyoung et al. (2025). Growth hacking capability: Conceptualization, survey instrument development, and empirical study of its impact on firm performance . JOURNAL OF BUSINESS RESEARCH, 196 10.1016/j.jbusres.2025.115446

International Collaboration

cited authors

  • Gupta, Manjul; Ghafoori, Arman; Kim, Eunyoung; Merhi, Mohammad I; Filieri, Raffaele

authors

publication date

  • July 1, 2025

published in

keywords

  • BEHAVIORAL-RESEARCH
  • BIG DATA ANALYTICS
  • Business
  • Business & Economics
  • Coding and automation
  • Conceptualization
  • DECISION-MAKING
  • Data analysis
  • Digital marketing
  • Firm performance
  • Growth hacking
  • MARKETING CAPABILITIES
  • ORIENTATION
  • PREDICTIVE ANALYTICS
  • STRATEGY
  • Social Sciences
  • Survey instrument
  • TECHNOLOGY
  • VALIDATION

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

volume

  • 196