Ethnic Identity in Advertising Research Book Chapter

Segev, Sigal, Roth-Cohen, Osnat. (2025). Ethnic Identity in Advertising Research . 481-492. 10.4324/9781003383628-42

cited authors

  • Segev, Sigal; Roth-Cohen, Osnat

authors

publication date

  • March 11, 2025

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing
  • 47 Language, Communication and Culture
  • 4702 Cultural Studies

Digital Object Identifier (DOI)

publisher

  • Taylor & Francis

start page

  • 481

end page

  • 492