Born digitals entry mode choice from a target market institutional and digitalization perspective Article

Schmitz, Felix Rainer, Parente, Ronaldo. (2025). Born digitals entry mode choice from a target market institutional and digitalization perspective . 35(1), 64-77. 10.1108/RIBS-05-2024-0048

cited authors

  • Schmitz, Felix Rainer; Parente, Ronaldo

authors

publication date

  • January 22, 2025

keywords

  • Born digitals
  • Business
  • Business & Economics
  • Digitalization
  • ENTREPRENEURIAL
  • Entry mode
  • FIRM
  • INTERNATIONALIZATION PROCESS
  • Institutional theory
  • Internationalization strategies
  • PENETRATION
  • RESOURCES
  • STRATEGY
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 64

end page

  • 77

volume

  • 35

issue

  • 1