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Pathways to persuasion: The impact of social media influencers' self-disclosure and follower size on persuasion outcomes Article

Kashian, Nicole. (2024). Pathways to persuasion: The impact of social media influencers' self-disclosure and follower size on persuasion outcomes . NEW MEDIA & SOCIETY, 10.1177/14614448241293143

cited authors

  • Kashian, Nicole

sustainable development goals

authors

publication date

  • November 18, 2024

published in

keywords

  • Brand attitude
  • COMMUNICATION
  • Communication
  • IDENTIFICATION
  • LIKING
  • PARASOCIAL RELATIONSHIPS
  • SOURCE CREDIBILITY
  • Social Sciences
  • parasocial relationship
  • perceived expertise
  • purchase intention
  • self-disclosure
  • social media influencer

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS LTD