SERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD Article

Akman Biyik, Ceren. (2017). SERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD . 5(2), 49-59. 10.15604/ejbm.2017.05.02.006

cited authors

  • Akman Biyik, Ceren

authors

publication date

  • January 1, 2017

Digital Object Identifier (DOI)

publisher

  • Eurasian Publications

start page

  • 49

end page

  • 59

volume

  • 5

issue

  • 2