Testing the Effect of an Interactive Narrative: The Mediating Role of Transportation and the Moderating Roles of Narrative Ending and Issue Involvement Article

Zhou, Chun, Kim, Soyoon. (2023). Testing the Effect of an Interactive Narrative: The Mediating Role of Transportation and the Moderating Roles of Narrative Ending and Issue Involvement . HEALTH COMMUNICATION, 38(13), 2915-2924. 10.1080/10410236.2022.2126693

cited authors

  • Zhou, Chun; Kim, Soyoon

sustainable development goals

authors

publication date

  • November 10, 2023

published in

keywords

  • APPEALS
  • CONSEQUENCES
  • Communication
  • ENTERTAINMENT-EDUCATION
  • GAIN
  • Health Care Sciences & Services
  • Health Policy & Services
  • IMPACT
  • INTENTIONS
  • LOSS-FRAMED MESSAGES
  • Life Sciences & Biomedicine
  • PERCEIVED REALISM
  • RELATIVE PERSUASIVENESS
  • SELF
  • Science & Technology
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 2915

end page

  • 2924

volume

  • 38

issue

  • 13