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The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status
Preprint
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cited authors
Jin, Zhongqi; Lynch, Richard; Attia, Samma; Chansarkar, Bal; Gulsoy, Tanses; Lapoule, Paul; Liu, Xueyuan; Newburry, William; Nooraini, Mohamad; Parente, Ronaldo; Purani, Keyoor; Ungerer, Marius
authors
Newburry, William
Parente, Ronaldo
publication date
January 1, 2016
Research
keywords
35 Commerce, Management, Tourism and Services
3503 Business Systems In Context
3506 Marketing
Identifiers
Digital Object Identifier (DOI)
https://doi.org/10.2139/ssrn.2803256