The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status
Preprint
Jin, Zhongqi, Lynch, Richard, Attia, Samma et al. (2016). The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status
. 10.2139/ssrn.2803256
Jin, Zhongqi, Lynch, Richard, Attia, Samma et al. (2016). The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status
. 10.2139/ssrn.2803256