The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status Preprint

Jin, Zhongqi, Lynch, Richard, Attia, Samma et al. (2016). The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status . 10.2139/ssrn.2803256

cited authors

  • Jin, Zhongqi; Lynch, Richard; Attia, Samma; Chansarkar, Bal; Gulsoy, Tanses; Lapoule, Paul; Liu, Xueyuan; Newburry, William; Nooraini, Mohamad; Parente, Ronaldo; Purani, Keyoor; Ungerer, Marius

authors

publication date

  • January 1, 2016

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing
  • Prevention

Digital Object Identifier (DOI)