The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers: The Moderating Role of Country Development Status Preprint

cited authors

  • Jin, Zhongqi; Lynch, Richard; Attia, Samma; Chansarkar, Bal; Gulsoy, Tanses; Lapoule, Paul; Liu, Xueyuan; Newburry, William; Nooraini, Mohamad; Parente, Ronaldo; Purani, Keyoor; Ungerer, Marius

publication date

  • January 1, 2016

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing

Digital Object Identifier (DOI)