Freedom restriction and non-member customers' response to loyalty programs Article

Ding, Anni, Legendre, Tiffany S, Han, Juyeon Rachel et al. (2021). Freedom restriction and non-member customers' response to loyalty programs . INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 94 10.1016/j.ijhm.2020.102809

Open Access International Collaboration

cited authors

  • Ding, Anni; Legendre, Tiffany S; Han, Juyeon Rachel; Chang, Howook Sean

authors

publication date

  • April 1, 2021

published in

keywords

  • BEHAVIOR
  • BRANDS
  • CONSUMERS
  • Hospitality, Leisure, Sport & Tourism
  • IMPACT
  • Importance of freedom
  • Loyalty program
  • Non-member customers
  • PSYCHOLOGICAL REACTANCE
  • Perceived threat to freedom
  • RELATIONSHIP NORMS
  • Reactance theory
  • Relationship norms
  • SUPERIOR
  • Social Sciences
  • Social Sciences - Other Topics

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCI LTD

volume

  • 94