Maximizing player value through the application of cross-gaming predictive models Article

Suh, Eunju, Alhaery, Matt. (2014). Maximizing player value through the application of cross-gaming predictive models . International Journal of Contemporary Hospitality Management, 26(8), 1243-1269. 10.1108/ijchm-05-2013-0221

cited authors

  • Suh, Eunju; Alhaery, Matt

authors

publication date

  • November 4, 2014

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3504 Commercial Services
  • 3506 Marketing
  • 3508 Tourism

Digital Object Identifier (DOI)

start page

  • 1243

end page

  • 1269

volume

  • 26

issue

  • 8