Country-of-Origin Effects and Corporate Reputation in Multinational Firms: Exploratory Research in Latin America Article

Vidaver-Cohen, Deborah, Gomez, Carolina, Colwell, Scott R. (2015). Country-of-Origin Effects and Corporate Reputation in Multinational Firms: Exploratory Research in Latin America . CORPORATE REPUTATION REVIEW, 18(3), 131-155. 10.1057/crr.2015.7

keywords

  • Business
  • Business & Economics
  • Corporate Reputation
  • Country-of-Origin Effects
  • EMERGING MARKETS
  • FOREIGNNESS
  • IMAGE
  • INSTITUTIONAL THEORY
  • Institutional Theory
  • LEGITIMACY
  • LIABILITY
  • Latin America
  • Multinational Corporations
  • ORGANIZATIONAL ATTRACTIVENESS
  • Organizational Legitimacy
  • PRODUCT EVALUATIONS
  • PURCHASE INTENTION
  • SUSTAINABILITY
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • PALGRAVE MACMILLAN LTD

start page

  • 131

end page

  • 155

volume

  • 18

issue

  • 3