The application of enduring involvement theory in the development of a success model for a craft beer and food festival
Article
Beckman, Eric, Shu, Fang, Pan, Tianyu. (2020). The application of enduring involvement theory in the development of a success model for a craft beer and food festival
. INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, 11(4), 397-411. 10.1108/IJEFM-01-2020-0002
Beckman, Eric, Shu, Fang, Pan, Tianyu. (2020). The application of enduring involvement theory in the development of a success model for a craft beer and food festival
. INTERNATIONAL JOURNAL OF EVENT AND FESTIVAL MANAGEMENT, 11(4), 397-411. 10.1108/IJEFM-01-2020-0002