Leveraging crm for sales: The role of organizational capabilities in successful crm implementation
Article
Raman, P, Wittmann, CM, Rauseo, NA. (2006). Leveraging crm for sales: The role of organizational capabilities in successful crm implementation
. 26(1), 39-53. 10.2753/PSS0885-3134260104
Raman, P, Wittmann, CM, Rauseo, NA. (2006). Leveraging crm for sales: The role of organizational capabilities in successful crm implementation
. 26(1), 39-53. 10.2753/PSS0885-3134260104