Geographical diversification as a predictor of MNC reputations in their home nations Article

Thams, Yannick, Alvarado-Vargas, Marcelo J, Newburry, William. (2016). Geographical diversification as a predictor of MNC reputations in their home nations . JOURNAL OF BUSINESS RESEARCH, 69(8), 2882-2889. 10.1016/j.jbusres.2015.12.057

cited authors

  • Thams, Yannick; Alvarado-Vargas, Marcelo J; Newburry, William

sustainable development goals

publication date

  • August 1, 2016

published in

keywords

  • BRAND MANAGEMENT
  • Business
  • Business & Economics
  • CORPORATE REPUTATION
  • FIRM PERFORMANCE
  • Firm reputation
  • Geographical diversification
  • Globalization
  • IMPACT
  • INTERNATIONAL DIVERSIFICATION
  • Internationalization
  • MODEL
  • MULTINATIONALITY
  • NAME
  • ORGANIZATIONAL LEGITIMACY
  • SOCIAL CONSTRUCTION
  • Social Sciences

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

start page

  • 2882

end page

  • 2889

volume

  • 69

issue

  • 8