Why a decision maker may prefer a seemingly unfair gamble Article

Prakash, AJ, Chang, CH, Hamid, S et al. (1996). Why a decision maker may prefer a seemingly unfair gamble . DECISION SCIENCES, 27(2), 239-253. 10.1111/j.1540-5915.1996.tb01717.x

keywords

  • Business & Economics
  • Management
  • PROSPECT-THEORY
  • RISK
  • SKEWNESS
  • Social Sciences
  • VALUATION

Digital Object Identifier (DOI)

publisher

  • DECISION SCIENCES INST, GEORGIA STATE UNIV

start page

  • 239

end page

  • 253

volume

  • 27

issue

  • 2