The antecedent factors influencing entry mode choices of multinational lodging firms Article

Zhao, JL, Olsen, MD. (1997). The antecedent factors influencing entry mode choices of multinational lodging firms . International Journal of Hospitality Management, 16(1), 79-98. 10.1016/s0278-4319(96)00048-5

cited authors

  • Zhao, JL; Olsen, MD

abstract

  • This is a multiple-case study to explore relationships among the antecedent factors and entry mode choices of multinational lodging firms as they plan expansion into existing and/or new international markets. The data was collected utilizing interviews and secondary resources regarding five multinational lodging firms. The findings from this research included fifteen propositions that explain the above relationships. These propositions were used to create a framework to illustrate the antecedent factors which may support the entry mode choices of the multinational lodging firms. © 1997 Elsevier Science Ltd.

authors

publication date

  • January 1, 1997

published in

Digital Object Identifier (DOI)

start page

  • 79

end page

  • 98

volume

  • 16

issue

  • 1