Online ad intrusiveness Conference

McCoy, S, Everard, A, Polak, P et al. (2007). Online ad intrusiveness . Lecture Notes in Computer Science, 4553 LNCS(PART 4), 86-89. 10.1007/978-3-540-73111-5_10

cited authors

  • McCoy, S; Everard, A; Polak, P; Galletta, DF

abstract

  • In spite of the large extent and variety of on-line ads, their effects on users are largely unknown. Although the diversity of ads on the web is staggering, and new types spring up all the time, their properties can be abstracted to a relatively small number of important generic features. These characteristics include whether they obscure content and whether users have the control to remove them. These factors were tested in a laboratory study and results will be shared with participants at the conference. © Springer-Verlag Berlin Heidelberg 2007.

authors

publication date

  • January 1, 2007

published in

Digital Object Identifier (DOI)

start page

  • 86

end page

  • 89

volume

  • 4553 LNCS

issue

  • PART 4