Relationship marketing investment, relationship quality, and behavioral intention: In the context of the relationship between destinationmarketing organizations and meeting/convention planners Article

Lee, Jumyong Stephen, Lee, Ji-Eun, Breiter, Deborah. (2016). Relationship marketing investment, relationship quality, and behavioral intention: In the context of the relationship between destinationmarketing organizations and meeting/convention planners . JOURNAL OF CONVENTION & EVENT TOURISM, 17(1), 21-40. 10.1080/15470148.2015.1069774

keywords

  • Behavioral intention
  • COMMITMENT
  • CONSEQUENCES
  • Hospitality, Leisure, Sport & Tourism
  • INDUSTRY
  • MODEL
  • PSYCHOLOGY
  • SATISFACTION
  • Social Sciences
  • Social Sciences - Other Topics
  • TRUST
  • destination marketing organizations
  • meeting planners
  • relationship marketing investment
  • relationship quality

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

start page

  • 21

end page

  • 40

volume

  • 17

issue

  • 1