The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education Article

Humphrey, William, Laverie, Debbie, Munoz, Caroline. (2021). The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education . Journal of Marketing Education, 43(1), 25-42. 10.1177/0273475320912319

cited authors

  • Humphrey, William; Laverie, Debbie; Munoz, Caroline

authors

publication date

  • April 1, 2021

published in

keywords

  • COURSES
  • DIGITAL BADGES
  • EXPERIENCES
  • EXPLORATION
  • Education & Educational Research
  • IMPACT
  • PRINCIPLES
  • RETENTION
  • SATISFACTION
  • STUDENTS
  • Social Sciences
  • badges
  • digital competence
  • digital marketing
  • marketing technology learning platforms
  • student learning outcomes

Digital Object Identifier (DOI)

start page

  • 25

end page

  • 42

volume

  • 43

issue

  • 1