The Effectiveness of Using Visible Disabilities in Brand Ads: When and Why It Works

Preprint

Sewak, Sphurti, Sinha, Jayati.

The Effectiveness of Using Visible Disabilities in Brand Ads: When and Why It Works

. 10.2139/ssrn.6939098

cited authors

  • Sewak, Sphurti; Sinha, Jayati

authors

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3503 Business Systems In Context
  • 3506 Marketing

Digital Object Identifier (DOI)