Assessing Brand Associations for Intercollegiate Ice Hockey Article

Ross, Stephen D, Bang, Hyejin, Lee, Seungbum. (2007). Assessing Brand Associations for Intercollegiate Ice Hockey . Sport Marketing Quarterly, 16(2), 106-114. 10.1177/106169340701600205

cited authors

  • Ross, Stephen D; Bang, Hyejin; Lee, Seungbum

authors

publication date

  • June 1, 2007

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3504 Commercial Services

Digital Object Identifier (DOI)

publisher

  • SAGE Publications

start page

  • 106

end page

  • 114

volume

  • 16

issue

  • 2