Two dimensions of CSR fit: the roles of company-cause and consumer-cause congruence Article

Lee, Cindy, Bang, Hyejin. (2026). Two dimensions of CSR fit: the roles of company-cause and consumer-cause congruence . Sport, Business and Management, 10.1108/SBM-03-2026-0089

cited authors

  • Lee, Cindy; Bang, Hyejin

authors

publication date

  • September 11, 2026

published in

keywords

  • ASSOCIATIONS
  • AUTHENTICITY
  • BEHAVIOR
  • CORPORATE SOCIAL-RESPONSIBILITY
  • CSR effectiveness
  • Congruence
  • Consumer response
  • Corporate social responsibility (CSR)
  • Fit
  • Hospitality, Leisure, Sport & Tourism
  • IDENTIFICATION
  • IMPACT
  • MODERATING ROLE
  • REPUTATION
  • RESPONSES
  • Social Sciences
  • Social Sciences - Other Topics
  • VALUES

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD