Regaining Fans’ Trust after Negative Incidents: Fit between Responses and Nature of Incidents Article

Lee, Cindy, Bang, Hyejin, Lee, Donghun. (2013). Regaining Fans’ Trust after Negative Incidents: Fit between Responses and Nature of Incidents . Sport Marketing Quarterly, 22(4), 235-245. 10.1177/106169341302200407

cited authors

  • Lee, Cindy; Bang, Hyejin; Lee, Donghun

authors

publication date

  • December 1, 2013

published in

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3504 Commercial Services

Digital Object Identifier (DOI)

start page

  • 235

end page

  • 245

volume

  • 22

issue

  • 4