Boosting Livestream Sales: Can New Partnerships Make a Difference? Article

Hu, Jingyun, Wu, Anqi Angie. (2023). Boosting Livestream Sales: Can New Partnerships Make a Difference? .

cited authors

  • Hu, Jingyun; Wu, Anqi Angie

authors

publication date

  • December 7, 2023

keywords

  • Empirical Analysis
  • Influencer
  • Livestreaming
  • Online Social Networks
  • Social Ties