How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement Article

Gupta, Samrat, Deodhar, Swanand J, Tiwari, Amit Anand et al. (2024). How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement . JOURNAL OF BUSINESS RESEARCH, 176 10.1016/j.jbusres.2024.114613

International Collaboration

cited authors

  • Gupta, Samrat; Deodhar, Swanand J; Tiwari, Amit Anand; Gupta, Manjul; Mariani, Marcello

authors

publication date

  • April 1, 2024

published in

keywords

  • BEHAVIOR
  • BOX-OFFICE
  • Bollywood
  • Business
  • Business & Economics
  • Consumer engagement behavior
  • EXPERT REVIEWS
  • FILM-AWARDS
  • Film industry
  • Fuzzy -set qualitative comparative analysis
  • IMDb ratings
  • IMDb reviews
  • IMPACT
  • PROFESSIONAL CRITICS
  • RATINGS
  • SOCIAL-MEDIA
  • STAR POWER
  • Social Sciences
  • Social media
  • WORD-OF-MOUTH

Digital Object Identifier (DOI)

publisher

  • ELSEVIER SCIENCE INC

volume

  • 176