Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers Article

Grov, Christian, Stief, Matthew, Westmoreland, Drew A et al. (2020). Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers . HEALTH EDUCATION & BEHAVIOR, 47(1), 5-13. 10.1177/1090198119893692

Open Access

cited authors

  • Grov, Christian; Stief, Matthew; Westmoreland, Drew A; MacCrate, Caitlin; Mirzayi, Chloe; Nash, Denis

sustainable development goals

authors

publication date

  • February 1, 2020

published in

keywords

  • ADVERTISEMENTS
  • ADVERTISING CONTENT
  • HEALTH DISPARITIES
  • HIV prevention
  • HIV risk
  • INTERNET
  • INTERVENTION
  • Life Sciences & Biomedicine
  • Public, Environmental & Occupational Health
  • RECRUITMENT
  • RETENTION
  • SOCIAL CATEGORIZATION
  • STRATEGIES
  • Science & Technology
  • YOUNG MEN
  • advertising
  • gay and bisexual men
  • recruitment

Digital Object Identifier (DOI)

publisher

  • SAGE PUBLICATIONS INC

start page

  • 5

end page

  • 13

volume

  • 47

issue

  • 1