The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China Article

Won, Doyeon, Chiu, Weisheng, Lee, Cindy et al. (2025). The Impact of Internal Marketing Activities on Mandatory Volunteers in Sport: A Case from the 2019 Military World Games in China . 10(1), 63-83. 10.1080/24704067.2023.2197460

cited authors

  • Won, Doyeon; Chiu, Weisheng; Lee, Cindy; Bang, Hyejin

authors

publication date

  • January 2, 2025

keywords

  • BEHAVIOR
  • Business & Economics
  • COMMUNITY
  • CUSTOMER ORIENTATION
  • ENGAGEMENT
  • Hospitality, Leisure, Sport & Tourism
  • Internal marketing
  • JOB-SATISFACTION
  • MODEL
  • MOTIVATION
  • Management
  • NONPROFIT ORGANIZATIONS
  • ORGANIZATIONAL COMMITMENT
  • SERVICE QUALITY
  • Social Sciences
  • Social Sciences - Other Topics
  • mandatory volunteering
  • sport volunteers
  • volunteer management
  • volunteer process model

Digital Object Identifier (DOI)

publisher

  • TAYLOR & FRANCIS LTD

start page

  • 63

end page

  • 83

volume

  • 10

issue

  • 1