Nation Branding, Product-Country Images, and Country Rankings Book Chapter

Newburry, William, Song, Mohan. (2018). Nation Branding, Product-Country Images, and Country Rankings . 51-70. 10.4324/9781315271224-4

cited authors

  • Newburry, William; Song, Mohan

authors

publication date

  • November 9, 2018

keywords

  • 35 Commerce, Management, Tourism and Services
  • 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

publisher

  • Taylor & Francis

start page

  • 51

end page

  • 70