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The Positive Case for Negative Campaigning
Book
Mattes, Kyle, Redlawsk, David P. (2015). The Positive Case for Negative Campaigning .
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Mattes, Kyle, Redlawsk, David P. (2015). The Positive Case for Negative Campaigning .
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Overview
cited authors
Mattes, Kyle; Redlawsk, David P
authors
Mattes, Kyle
abstract
Some have even argued that it can be a deterrent to voting at all. The Positive Case for Negative Campaigning shows that negativity in campaigns is not only necessary, but is also often viewed as acceptable by voters themselves.
publication date
February 3, 2015
Research
keywords
Language Arts & Disciplines
Identifiers
International Standard Book Number (ISBN) 10
022620216X
International Standard Book Number (ISBN) 13
9780226202167
Additional Document Info
publisher
University of Chicago Press