The Positive Case for Negative Campaigning Book

Mattes, Kyle, Redlawsk, David P. (2015). The Positive Case for Negative Campaigning .

cited authors

  • Mattes, Kyle; Redlawsk, David P

authors

abstract

  • Some have even argued that it can be a deterrent to voting at all. The Positive Case for Negative Campaigning shows that negativity in campaigns is not only necessary, but is also often viewed as acceptable by voters themselves.

publication date

  • February 3, 2015

keywords

  • Language Arts & Disciplines

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13

publisher

  • University of Chicago Press