Fostering Brand Community Through Social Media Book

Humphrey, Jr William F, Laverie, Debra A, Rinaldo, Shannon B. (2016). Fostering Brand Community Through Social Media .

cited authors

  • Humphrey, Jr William F; Laverie, Debra A; Rinaldo, Shannon B

authors

abstract

  • This book focuses on building and maintaining brand community in the emerging, dynamic space of social media.

publication date

  • February 15, 2016

keywords

  • Business & Economics

International Standard Book Number (ISBN) 10

International Standard Book Number (ISBN) 13