Biometrics technology offers the potential to help marketers narrow the gap between their advertisements and consumer interests by using uniquely identifying consumer characteristics to associate each consumer with his or her behavioral profile. The information gathered using the biometric technology helps universities to better understand their students, develop infrastructure plans, design course curricula, and allocate student support resources appropriately. Biometric technology can be used to gather profile data about their students rather than for security authentication purposes. The use of biometric technology moves beyond government and security applications, as several hardware and software companies have entered the market of electronic Biometric Authentication. This technology has high robustness, cost, ease of use and security, but low acceptance and portability.
