Best-Laid Plans ... : Understanding the Processes Underlying the Planning Fallacy Conference

Lee, Jaehoon, Shrum, LJ, Park, Jongwon. (2009). Best-Laid Plans ... : Understanding the Processes Underlying the Planning Fallacy . ADVANCES IN CONSUMER RESEARCH, 36 1034-1036.

cited authors

  • Lee, Jaehoon; Shrum, LJ; Park, Jongwon

sustainable development goals

authors

date/time interval

  • October 23, 2008 -

publication date

  • January 1, 2009

webpage

published in

keywords

  • Business
  • Business & Economics
  • FOCUS
  • Management
  • PREDICTION
  • Social Sciences
  • TASK COMPLETION TIMES

Location

  • San Francisco, CA

International Standard Book Number (ISBN) 13

Conference

  • 36th Annual Conference of the Association-for-Consumer-Research

publisher

  • ASSOC CONSUMER RESEARCH

start page

  • 1034

end page

  • 1036

volume

  • 36