Brand relationship, consumption values and branded app adoption Article

Peng, Kuo-Fang, Chen, Yan, Wen, Kuang-Wei. (2014). Brand relationship, consumption values and branded app adoption . INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 114(8), 1131-1143. 10.1108/IMDS-05-2014-0132

International Collaboration

cited authors

  • Peng, Kuo-Fang; Chen, Yan; Wen, Kuang-Wei

authors

publication date

  • January 1, 2014

published in

keywords

  • ACCEPTANCE
  • ATTACHMENT
  • Banking
  • Brand relationship
  • Branded apps
  • COMMERCE
  • CONSUMERS
  • Computer Science
  • Computer Science, Interdisciplinary Applications
  • Consumption value
  • DRIVERS
  • Engineering
  • Engineering, Industrial
  • PERCEIVED VALUE
  • PERCEPTIONS
  • QUALITY
  • STRENGTH
  • Science & Technology
  • TECHNOLOGY
  • Technology
  • Use intention

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 1131

end page

  • 1143

volume

  • 114

issue

  • 8