Social Media, Signaling, and Donations: Testing the Financial Returns on Nonprofits’ Social Media Investment Article

Harris, Erica, Neely, Daniel, Saxton, Gregory D. (2021). Social Media, Signaling, and Donations: Testing the Financial Returns on Nonprofits’ Social Media Investment .

cited authors

  • Harris, Erica; Neely, Daniel; Saxton, Gregory D

authors

publication date

  • September 10, 2021

keywords

  • charities
  • donations
  • nonprofits
  • signaling theory
  • social media