Social media, signaling, and donations: testing the financial returns on nonprofits' social media investment Article

Harris, Erica E, Neely, Daniel G, Saxton, Gregory D. (2023). Social media, signaling, and donations: testing the financial returns on nonprofits' social media investment . REVIEW OF ACCOUNTING STUDIES, 28(2), 658-688. 10.1007/s11142-021-09651-3

International Collaboration

cited authors

  • Harris, Erica E; Neely, Daniel G; Saxton, Gregory D

authors

publication date

  • June 1, 2023

published in

keywords

  • Business & Economics
  • Business, Finance
  • COMMUNITY
  • COST
  • Charities
  • DISCLOSURE
  • Donations
  • FIRM
  • IMPACT
  • INFORMATION
  • MARKET
  • Nonprofits
  • ORGANIZATIONS
  • QUALITY
  • Signaling theory
  • Social Sciences
  • Social media
  • TRUST

Digital Object Identifier (DOI)

publisher

  • SPRINGER

start page

  • 658

end page

  • 688

volume

  • 28

issue

  • 2