The influence of brand experience on satisfaction, uncertainty and brand loyalty: a focus on the golf club industry Article

Chung, Mi Ryoung, Peachey, Jon Welty. (2022). The influence of brand experience on satisfaction, uncertainty and brand loyalty: a focus on the golf club industry . 12(2), 154-170. 10.1108/SBM-11-2020-0115

cited authors

  • Chung, Mi Ryoung; Peachey, Jon Welty

authors

publication date

  • March 25, 2022

keywords

  • ANTECEDENTS
  • Brand experience
  • Brand loyalty
  • COMPETITION
  • CONSUMERS
  • CUSTOMER SATISFACTION
  • Golf industry
  • Hospitality, Leisure, Sport & Tourism
  • INFORMATION
  • PURCHASE
  • RISK-AVERSION
  • SEARCH
  • SWITCHING COSTS
  • Satisfaction
  • Social Sciences
  • Social Sciences - Other Topics
  • TRUST
  • Uncertainty

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD

start page

  • 154

end page

  • 170

volume

  • 12

issue

  • 2