Community engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building Article

Villar, ME. (2021). Community engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building . 20(1), 1-9. 10.22323/2.20010308

cited authors

  • Villar, ME

abstract

  • From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through fotonovelas and radio stories, community drama and serious games.

publication date

  • January 1, 2021

Digital Object Identifier (DOI)

start page

  • 1

end page

  • 9

volume

  • 20

issue

  • 1